Seven Seas has announced that it will be splitting its business into five separate divisions, in an effort to overhaul its business strategy in the international supply and support sectors.
The supplier of provisions, technical, equipment, spare parts and services to the marine and offshore sectors, has separated its divisions into five distinct parts: Seven Seas Ship Supply, Seven Seas Marine Spares, Stromme Cleaning Solutions, Wave Shipping (port agency services), and Cubisol (maritime IT solutions).
The announcement was made during a press conference at the recent IMPA London exhibition and conference, after the company's new brand and logo was revealed.
Seven Seas' Cheif Executive officer Lars Rosenkrands said: "The consolidation of Seven Seas' range of new and existing products and services into five distinct business units creates a more simplified, dedicated structure from which we can better serve our customers. Essentially, this more customer-focused structure provides for greater agility in responding swiftly to our customers' supply chain requirements. We see agility as a very strong differentiator in an often dynamic, complex and highly competitive marketplace."
Referring to the addition of maritime IT and port agency solutions to Seven Seas' existing portfolio, Rosenkrands said that the introduction of these new services is "demonstrative of our commitment to providing full service capability."
"Offering a full suite of innovative port agency solutions, we see Wave Shipping as a game-changing business unit that is already bringing disruptive improvements to port agency services. There are exciting synergies between the ship supply and port agency sectors which we are working on optimising as integrated solutions in order to deliver on our mission to provide a higher level of control, transparency and consistency in serving our customers and partners within the maritime industry."
"All our services will be underpinned by Cubisol - our maritime IT solutions business. This new business stream will be the backbone to all our customers' shipping solutions, providing qualified decision support, enhanced communications and supply chain integration, with a focus on reducing the total cost of operations."
Speaking of the other business units in the group, Rosenkrands said: "The Marine Spares division, which has operated from Germany to serve primarily the European market, will now be expanded globally with a network of technical experts in key countries. We have also appointed a new Managing Director for the Stromme business unit, Graham Hunter, who will lead the expansion of the cargo hold and vessel cleaning division into new market areas".
Commenting on the development strategy, Hunter said: "Stromme has a strong legacy of innovation and bringing quality cleaning solutions to our customers. These are exciting times as we expand our geographic presence and significantly strengthen our efforts, to reinforce our customer commitment."